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Estimation of Willingness-to-Pay 2006 - Theory, Measurement, Application (Paperback, 2006 ed.): Christoph Breidert Estimation of Willingness-to-Pay 2006 - Theory, Measurement, Application (Paperback, 2006 ed.)
Christoph Breidert; Foreword by Thomas Reutterer
R2,401 Discovery Miles 24 010
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With the Price Estimation scene (PE scene) Christoph Breidert introduces a new method to estimate willingness-to-pay. It works as an additional interview scene appended to conjoint analysis and offers the respondents a dynamically generated sequence of product choices with assigned prices. The customers indicate whether they would actually purchase the presented product profiles.

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